Advertising
We've been running game-changing advertising campaigns for over 20 years. We specialise in critical communications and reputation management campaigns – one day that might be the latest IPO countdown; the next a brand awareness drive in the wake of a name change.
We are often asked to help during the defining moments in a company's life. A wholesale culture change. The launch of a new name or identity.
A takeover.
These days our advertising offer runs across all types of media – from the world's leading print and online publications to a targeted campaign focused on, say, a particular underground station. In the last year we've put our campaigns onto large hoardings, small online banners and everything else in between – from taxi cabs to posters.
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Annual reports
Leading strategic thinking and development within the reporting world has always been core to our offer. Today, our reporting expertise spans print, online and video solutions – from global megacaps to smaller, unlisted entities.
Each year we survey over 500 organisations to draw out best practice reporting trends. Then we share this knowledge with clients in terms of structure, messaging and design/production advice, working with client teams to ensure that their reporting is clear, engaging and accessible for all their audiences, whatever the channel.
Most of our reporting projects are full service, encompassing strategy, design, production and delivery across all channels. However, we also offer a bespoke consultancy service to help clients with specific challenges – for example, moving from print to online or integrated reporting packages.
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Branding
We help clients understand their brand issues, design inspired solutions, and develop practical guidelines for implementation.
Our branding offer sometimes includes developing new identities and approaches from scratch; sometimes it's more about developing practical implementation routes for existing guidelines, or amending branding solutions that are difficult to deliver on a day-to-day basis.
For us, brand identity should lie at the heart of all your corporate messaging – it’s not only about logos…it’s about how you talk your talk, how your culture is expressed.
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Digital
Our digital experience stretches from corporate websites through to online video, social media and email campaigns. Our audience-centric approach creates digital experiences which communicate your messages efficiently and effectively.
Our digital team offers a full breadth of capability, from strategy through to implementation, hosting and ongoing maintenance.
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Executive interviews
The original offer behind our video and webcasting success.
Our executive interview service is designed to enable corporate clients to take their results and strategic announcements to the world via a video format, throughout the year.
Today we remain Europe's premier provider of this form of focused results interview service – although we have also expanded the offer into many other fields, such as internal communications.
Our offer ranges from original scripting and question advisory through to driving the interview with skilled broadcast professionals, backed up by all the production facilities you need.
Most importantly, having made the film we increase value by distributing and syndicating content widely.
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Film and video
We believe in the power of storytelling. Whether you want to talk to investors, launch a brand or motivate your employees, we’ll listen to what you need, help you shape your story, and come up with the right creative solution.
We offer a fully integrated service and have all the expertise you need in-house: writers, producers, directors, camera crews, editors, graphic designers and digital specialists.
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Internal communications
We help our clients deal with a wide range of internal communications challenges – from updating employees on results, through to engaging them on brand issues, to detailed campaigns and cascade programmes.
With employee-focused communications the delivery channel is absolutely key, so we spend a lot of time with clients analysing how their audience will access the information and likely reactions. Armed with that information we can create campaigns that engage, inform and drive messages forward to achieve the desired result.
In the past year, our internal communications work has included brand awareness campaigns, intranets, careers microsites, apps to inform international employees, webcast events, and employee-focused magazines and newsletters.
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Marketing communications
Often we’ll be called in to help clients develop campaigns around existing issues – sometimes this will fall under one of our other specialisms, e.g. an internal communications campaign, but more often than not it crosses many boundaries.
Our marketing communication offer includes development of newsletters and magazines to help take your messages to key audiences. These days we also use a range of supporting literature as needed in a campaign – from fold-out maps to posters and direct marketing materials, in print digital and video.
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Sustainability
From integrated reporting to material impacts…
We have been producing sustainability campaigns and materials for over 15 years. We advise on content, structure, approach and then devise simple, yet effective, communications for your audiences.
Our sustainability team can help you in a range of fields – from guidance on non-financial Key Performance Indicators to the best structure for your reporting or employee campaign.
We are also regularly called upon to produce video content that supports sustainability campaigns and programmes or health, training and safety initiatives.
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Webcasting
Robust delivery from an experienced operator.
We have been webcasting for over 11 years – audio and video, live and on-demand, for external and internal audiences.
Our webcasting team can help you in a range of fields – from investor presentations, internal communications, product launches, live seminars and more.
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