MerchantCantos has won the award for the best annual report by an unlisted entity for its work on New Look's annual report and accounts at the IR Society Best Practice Awards, recognising best practice in investor communications.
Privately-owned New Look wanted a best in class annual report, showcasing both print and online versions to a wide audience. MerchantCantos developed a 'New Look in 10' facts and figures booklet for the front of the report to provide readers with a quick snapshot and overview of key highlights, clearly and concisely explaining the key differentiators and growth drivers of the business.
MerchantCantos also advised the group on how to introduce some best practice approaches to the report, including an in-depth market report and detailed strategy section. The online version used video content, such as CEO interviews, film clips, links to New Look TV on YouTube, and video insights into some of the stores.