MerchantCantos has won the gold medal for 'best use of digital in a change or brand transformation situation' for its work on O3b Networks' corporate website at the first ever Digital Impact Awards, established by Communicate Magazine in celebration of the best in digital stakeholder communications.
O3b Networks is a next generation satellite network, created to provide broadband internet to emerging markets - 'the other 3 billion', hence O3b. MerchantCantos was brought on board to redesign and build a new corporate website, creating a new look and feel that would distinguish O3b from its peer group, while appealing to both investors and employees.
With only a logo and no other structured brand guidelines or marketing collateral in place, MerchantCantos worked with the management team based in Dubai, Nigeria and the US to deliver a new website, incorporating rich media and video within six weeks of the brief - and one week before the deadline.
The result was so well received that the brand was replicated across all of O3b's literature and online presences. MerchantCantos has since been asked to deliver a range of new literature, advertising and additional video content following the success of the new website.